Urban Bird Tourism Consulting helps businesses and destinations make the most of the tourism opportunities around them. We support product development, experience and tour design, and navigating domestic and international visitor markets in a practical, approachable way.
We connect organizations to the wider travel landscape — from local partnerships to tour operators and travel trade — so they can be seen, booked, and recommended. Our goal is simple: help you tap into your tourism economy and grow sustainably, at your own pace.
About Urban Bird
Global tourism strategy development
Destination marketing and brand positioning
International market expansion and trade engagement
Stakeholder engagement across public, private, and hospitality sectors
Sales and marketing leadership for hospitality and travel products
Product and tour development and design
Presentation and tour training
Appointment-based and tradeshow representation and promotion
Public speaking
What We Do
The Team
Image courtesy of Nityia Photography/Visit Seattle
Liz Johnson
Owner & Consultant
Liz is the owner of Urban Bird Tourism Consulting, bringing extensive experience in global tourism and destination marketing. She previously served as Senior Director of Tourism Development at Visit Seattle, leading international strategy across Europe, APAC, and North America. In addition to Visit Seattle, Liz has led the sales and marketing at a high-end Alaskan fishing lodge during COVID, managed sales for Icelandair throughout the Pacific Northwest and Western Canada and represented a portfolio of tourism hotels and attractions in Alaska to a domestic and international trade audience.
She holds a B.A. in Romance Languages and Comparative Literature from the University of Oregon and a Certificate of Strategic Marketing from the University of Washington.
Get In Touch
If you’re interested in learning more about what Urban Bird can do for you, fill out the form on the right or email liz@urbanbirdconsulting.com